Dec 06

Subliminal Messages in Advertising – Overwhelm, Overdeliver and Overload With Free Bonuses

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There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion but it courses through each and every one of us.

One of the best ways to get through the barriers that people put up in order to protect their finances is through the emotion of greed. People love to know that they are getting more than they are actually paying for. They love a freebie, or another word for it is bonus.

If you give them free bonuses that are worth $100, but the product that they are purchasing only costs $7, then you are well on your way to capturing their $7. Mind you, the free bonuses have to be something of value. They also should be closely linked to the product that is being purchased.

It doesn’t make sense giving $100 worth of Internet Marketing material to someone who you are trying to sell knitting needles to. Obviously, your bonuses should be in the area of maybe wool or even an ebook teaching different knitting patterns. Gifts like these show the power of subliminal messages in advertising.

When you give gifts like these, it is like putting bait on a hook that lures their finances by way of greed. In order to get them to spend they must perceive that the free bonuses you are giving them contain great value.

Bundle those free bonuses. Lock them into your main product. Overwhelm, overdeliver, and overload. Then watch as these silent salesman go to work for you. You will not be disappointed.

I usually let the free bonuses do all the work for me as opposed to giving discounts. Anytime you give a discount you eat into your profit margin. So stay away from discounting your prices.

Sometimes I like to give a bonus before we get going. For instance, before I even get into the act of trying to sell something, I give a gift. I generally call this a gift of encouragement. It is designed to encourage my visitor to continue through to the sale.

When I do something like that I always let them know upfront that there are more gifts at the end of this selling cycle. They usually carry on through to the end. Using subliminal messages in advertising can yield very positive results. The buyer gets more than what they bargained for and the seller is able to make a sale.

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Nov 24

Subliminal Messages in Advertising – Overwhelm, Overdeliver and Overload With Free Bonuses

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There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion but it courses through each and every one of us.

One of the best ways to get through the barriers that people put up in order to protect their finances is through the emotion of greed. People love to know that they are getting more than they are actually paying for. They love a freebie, or another word for it is bonus.

If you give them free bonuses that are worth $100, but the product that they are purchasing only costs $7, then you are well on your way to capturing their $7. Mind you, the free bonuses have to be something of value. They also should be closely linked to the product that is being purchased.

It doesn’t make sense giving $100 worth of Internet Marketing material to someone who you are trying to sell knitting needles to. Obviously, your bonuses should be in the area of maybe wool or even an ebook teaching different knitting patterns. Gifts like these show the power of subliminal messages in advertising.

When you give gifts like these, it is like putting bait on a hook that lures their finances by way of greed. In order to get them to spend they must perceive that the free bonuses you are giving them contain great value.

Bundle those free bonuses. Lock them into your main product. Overwhelm, overdeliver, and overload. Then watch as these silent salesman go to work for you. You will not be disappointed.

I usually let the free bonuses do all the work for me as opposed to giving discounts. Anytime you give a discount you eat into your profit margin. So stay away from discounting your prices.

Sometimes I like to give a bonus before we get going. For instance, before I even get into the act of trying to sell something, I give a gift. I generally call this a gift of encouragement. It is designed to encourage my visitor to continue through to the sale.

When I do something like that I always let them know upfront that there are more gifts at the end of this selling cycle. They usually carry on through to the end. Using subliminal messages in advertising can yield very positive results. The buyer gets more than what they bargained for and the seller is able to make a sale.

Tagged with: • • • • • •
Nov 22

Subliminal Messages in Advertising – Overwhelm, Overdeliver and Overload With Free Bonuses

Display Advertising Articles No Comments »

There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion but it courses through each and every one of us.

One of the best ways to get through the barriers that people put up in order to protect their finances is through the emotion of greed. People love to know that they are getting more than they are actually paying for. They love a freebie, or another word for it is bonus.

If you give them free bonuses that are worth $100, but the product that they are purchasing only costs $7, then you are well on your way to capturing their $7. Mind you, the free bonuses have to be something of value. They also should be closely linked to the product that is being purchased.

It doesn’t make sense giving $100 worth of Internet Marketing material to someone who you are trying to sell knitting needles to. Obviously, your bonuses should be in the area of maybe wool or even an ebook teaching different knitting patterns. Gifts like these show the power of subliminal messages in advertising.

When you give gifts like these, it is like putting bait on a hook that lures their finances by way of greed. In order to get them to spend they must perceive that the free bonuses you are giving them contain great value.

Bundle those free bonuses. Lock them into your main product. Overwhelm, overdeliver, and overload. Then watch as these silent salesman go to work for you. You will not be disappointed.

I usually let the free bonuses do all the work for me as opposed to giving discounts. Anytime you give a discount you eat into your profit margin. So stay away from discounting your prices.

Sometimes I like to give a bonus before we get going. For instance, before I even get into the act of trying to sell something, I give a gift. I generally call this a gift of encouragement. It is designed to encourage my visitor to continue through to the sale.

When I do something like that I always let them know upfront that there are more gifts at the end of this selling cycle. They usually carry on through to the end. Using subliminal messages in advertising can yield very positive results. The buyer gets more than what they bargained for and the seller is able to make a sale.

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Nov 21

Is Green Advertising Overload Blocking Successful Value Propositions?

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People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.

Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for green products. In these economic times, it is a catch-22.

A recent report from Stanford and Harvard stating that advertising extends brand awareness but does not address perceived quality. Viewers’ awareness of TV commercials decreases dramatically with that lovely fast forward DVR button, but their ‘Buyer Beware!’ hot buttons are in overdrive. Consumers, partners, affiliates, all business relationships including those focused on green, demand transparency, a.k.a., “nothing to hide”.

This is a classic case of too much and too little: too many green messages and too little trust in what those messages convey.

“Compared to two years ago, consumers today have a greater understanding of the importance of conservation and clean energy but have not moved this awareness into action,” stated Andrea Fabbri, COO and Chief Marketing Officer of Ecoalign in an October 13th press release. “The challenge for communications and marketing professionals is to make sustainability an economic value. This must start from engaging with consumers on a more deeply emotional level to transform beliefs into the values that shape consumer decisions. But it also has to be complemented by solutions that address the economic barriers.”

Premium price elasticity will not be derived from escalating ‘Look at Me, I’m so Green!’ advertising. Consumers want value and current value propositions are simply not moving consumers to act.

Perhaps a shakeup is in order.

There are as many disciplines in marketing as there are in engineering. One would not assign a graduate of computer science engineering to a senior bio-chemical or aerospace engineering position and one would not assign a retail shelf marketer specializing in snack product advertising or happy meal promotions to strategic marketing of disruptive technologies in established industries or product marketing to generate vertical solutions sold via indirect channels.

Would not happen.

Through the next budget cycles, more and more CMOs will be driven to generate brand loyalty commensurate with the growing investment in carbon measurement and management throughout the supply chain. Top, middle or bottom of the supply chain, money needs to come in to substantiate money going out.

Corporations focused on quarterly results know that meeting long-range, high cost programs require consumer support, and consumers want value. Look for CMOs to look beyond advertising and seek the foundational building blocks of transparent value propositions and solid business strategies to address ROI requirements and trust. Look for CMOs to collaborate, leverage and require marketing solutions that address economic barriers.

Advertising is one tool in the tool chest of successful CMOs. When expectations are properly set, advertising can produce phenomenal benefits but advertising is not the panacea of all marketing.

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